change is here…

the beginning of every new season has always propelled me into change of some sort. rearranging the furniture, refreshing my wardrobe, changing my hair, curating a new playlist, brainstorming fresh/original ideas to incorporate into my business, switching up social media. this season is no exception. if you follow me on socials you have seen that i have alluded to the fact that I have been storing up secrets. the time has finally come to announce my first.

a few years ago, when i began my business i was struggling to come up with a name. i had been praying and praying, asking my friends and family for their input. i was on the phone with my eternal friend andrea and she said, “i know you have probably already thought of this, but what about gingersnap?”

it was catchy, clever and exactly the fun i needed. “gingersnap” has become part of me in a way I never anticipated. this business gave me a new wave of life + hope, a direct, much needed gift from God. i am forever thankful for the name and what it has brought me.

however, i’s time to go back to the beginning. the name my mom gave me and the last name my husband gave me mean the most to me, samantha schendel. this is actually who I am. in this next season, we are getting back to who we really are. who we were destined to be, not just me, all of us. the time for pseudonyms is over. the anonymity “gingersnap” provided was so nice at times, but i am not afraid for you to know the real me. sam, I am. this kind of honesty is the most beautiful to me. 

there are more pivots to come, but for now i want to share with you the new representation of this space, branding, name, colors, inspiration. the direction i am heading is getting back to the purest form, in all things. i hope you enjoy and feel encouraged, that no matter how deep you are in to something, you can always take a right turn. don’t be afraid to leave one shore to get to the next. your people will follow you, your clients, your family. don’t worry about getting lost in the matrix. let God be your north star, he will always point you home. 

xoxo, samantha